Business Name

  • Consistency: Ensure your business name matches exactly what is on your incorporation documents.
  • Relevance: Avoid including unnecessary information in your business name, as this can prevent your data from going live with publishers.
  • Multiple Practitioners:
    • For organizations with multiple practitioners (e.g., realtors), the business name should include the practitioner's name but exclude the organization’s name.
    • If a practitioner is the sole public-facing representative at a location, the business name should include both the practitioner's name and the business name.

Address

  • Accuracy: Provide a precise and accurate address. P.O. Boxes or remote mailbox locations are not acceptable.
  • Hiding Address:
    • Use the "Hide Address" option to conceal your address on platforms that support hidden addresses.
    • This is recommended if the provided address is a home address.